Vera Bradley was born from instinct—an instinct ignited by optimism, passion, and fearless self-expression. Our founders envisioned a world more vibrant and beautiful, and that vision continues to guide us today. We exist as a catalyst for joy, inspiring everyday movement and adventure through artistry and craftsmanship. With every design, we infuse life with color, positivity, and the unmistakable delight that comes from embracing bold pursuits.
